Unless you’ve been living under a rock lately, you will know our planet (the habitat we call home) is in a bit of trouble. Question is, how can we deal with the damage being caused and create a living space where everyone and everything, thrives? You can’t go anywhere these days without...

Times they are a-changin’ as Bob Dylan once said. Not sure ol’ Bob ever worked in a Spanish office but those words couldn’t be more relevant now. When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the...

Your brand can simply not afford to neglect digital marketing, such as social media, photos, videos and blog posts. As your marketing team has no doubt already realised, the power of social media as a tool to help promote your brand to a global audience is undeniable. Social networks such as...

This week saw the successful launch of the Canary PR social media masterclass sessions, presented by digital marketing specialist and founder of Canary PR, John Beckley. The session had plenty of excellent insights about the benefits of social media marketing for attendees, with both a general...

Tourism marketing – whose job is it? A tourist board, of course, is there to promote its local destination and attract as many visitors as possible. But what about the actual marketing? Good question. It is tempting for tourist boards to leave the marketing work almost completely up to tour...