How to Effectively Personalise Your Brand to the Public

Who are the real people behind the faces of those we see and serve us every day? Not just their job or their public ‘persona’ but what lies behind closed doors… their lifestyle, background, hopes and dreams? Well, with this exciting new project, this is what we aim to find out and share with the...

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How To Increase The ROI Of Your Hotel Social Media Marketing

Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they...

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