A career in digital marketing is constantly evolving. Keeping an eye on trends outside of your day job is crucial, as your role is very likely not to exist in 10 years’ time or if it does, it could be outsourced to a robot, called Sally. I’ve researched online and met some Google specialists to...

So email is dead. No one uses it any more, right? Well, maybe I can convince you to re- evaluate that. Yes, there’s social media, SEO and video and they all work well and are great marketing tools. However, when it comes to great engagement, a true 1 to 1 connection with your customers and...

Who are the real people behind the faces of those we see and serve us every day? Not just their job or their public ‘persona’ but what lies behind closed doors… their lifestyle, background, hopes and dreams? Well, with this exciting new project, this is what we aim to find out and share with the...

I believe deep down we all have a passion for something. Whether that is Sports / Drawing / Music etc. We are not put here on earth to just work 40+ hours a week and then die without using the gifts we’re given. Each and every soul that has ever walked this earth has a unique talent in...

The world of social media, digital marketing and technology moves extremely fast and from all indications is only set to increase in rapidly evolving and advancing. You only have to think about the changes that have happened in recent years to see how far this type of marketing has come and what...

With Social Media becoming increasingly important for the success of your brand, it is important to also understand how to successfully utilise these amazing tools. Facebook, Twitter, Instagram, LinkedIn and other popular social media channels are all incredible ways for communicating and...

Writing for the web is a whole different ball game to more traditional methods of the past. Things have changed, as have people, and technology has moved on. So, how do we best utilise this amazing tool we have at our disposal? What are the differences, and how do we adapt and thrive? Let’s...

All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa...

In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like...

In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is only...

I’m going to let you into a little secret… I’m 50! Now you might not think that is particularly exciting or even a secret (just search my Facebook profile). What is possibly unusual is I’m not scared of computers nor do I think the internet is black magic, and yet I have clients who are around...

Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis,...

In today’s business world which has already been revolutionised by modern technology and the new forms of communication this has created such as messaging apps and social media, public expectations have shifted dramatically. People are becoming less and less likely to loyally believe the...

To be noticed in today’s increasingly competitive business environment, it is vital to produce and share valuable digital content in order for your company or personal brand to be noticed. Valuable content is what differentiates an outstanding brand from a mediocre one which can make a huge...

Many don’t realise just how important it is to build a successful personal brand in today’s world, especially with the massive changes that are taking place in the economy and the rapid advances in digital technology and the internet. Personal Branding is not just some fancy...

This FREE Masterclass is perfect for anybody who wants to learn how to successfully use social media in business. During this introductory session you will learn a number of useful best practices to help you build your personal brand and succeed. This talk will include: 1. Case studies of...

Unless you’ve somehow remained completely oblivious to the significance of social media in both the world of digital marketing and people’s lives in general, then you will undoubtedly have at least heard of Instagram. Through this incredibly popular mobile based photo and video sharing app,...

Your brand can simply not afford to neglect digital marketing, such as social media, photos, videos and blog posts. As your marketing team has no doubt already realised, the power of social media as a tool to help promote your brand to a global audience is undeniable. Social networks such as...