With Social Media becoming increasingly important for the success of your brand, it is important to also understand how to successfully utilise these amazing tools. Facebook, Twitter, Instagram, LinkedIn and other popular social media channels are all incredible ways for communicating and...

Writing for the web is a whole different ball game to more traditional methods of the past. Things have changed, as have people, and technology has moved on. So, how do we best utilise this amazing tool we have at our disposal? What are the differences, and how do we adapt and thrive? Let’s...

All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa...

I’m now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and it’s high time I introduced...

Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis,...

Recently, Canary PR held the second Social Media Masterclass at the superb Hotel Suite Villa María in Tenerife. This was a follow up to the first session which was held a month earlier at the same venue. Once again this was presented by Canary PR founder and digital marketing specialist, John...