Full marks to Supaswap for covering all the angles when setting up their on line selling and swapping site for the 8 to 18 year olds. Not only did they do their research well, they also built a strong base via a Facebook logo competition that attracted 300 imaginative entries.
By the time their website was launched some 3,000 had begun following them via Facebook and Twitter. As for keeping the interest on track, they had an unusual solution to that, start a sports arm, Supaswap Sports,Â and sponsor two rising sports car drivers. DavidÂ Moore may be just 15 and only slightly older than sister Sarah but both are making their mark on the Ginetta Junior Chmpionship for 14 to 17 year olds in the 1800 cc class.
Supaswap are setting a cracking pace in the social media world and blazing a trail for a new and innovative way to promote a business.