News Release

Engaging Instagram Story Ideas

50 Engaging Instagram Story Ideas

Instagram Stories have become an invaluable channel for individuals & brands – half a billion people utilize them on a daily basis. As enjoyable as scrolling through Stories can be, don’t miss out on the opportunity to create Stories and make them work for your brand. With Stories, you have the capacity to create a …

50 Engaging Instagram Story Ideas Read More »

Snapchat Advertising

Snapchat Advertising: A guide for beginners

The dog filter with fluffy ears has always delighted the Snapchat community. And Facebook and Instagram also imitate the successful concept of the filter lenses. But what place does Snapchat advertising take alongside its competitors in the advertising industry?     Snapchat advertising includes creative ad formats such as snap ads placed between users’ stories …

Snapchat Advertising: A guide for beginners Read More »

With Me” video format

The popular “With Me” video format is currently in greater demand than usual.

While users stay at home, the number of views of videos depicting everyday activities in the home is increasing. “Get ready with me”, “Study with me”, “Clean with me” and so on: YouTube shows a rapid increase in “With me” videos while most users spend their time at home trying to stem the spread of …

The popular “With Me” video format is currently in greater demand than usual. Read More »

Lunch Date

Lunch break in Corona times? Try Video Lunch Date

Time at home is full of possibilities – even things that would be unthinkable in the office. If you are stuck in your home office, you should look for creative ways to make your lunch break and workday creative Corona here, Corona there – the topic currently dominates both our private lives and our everyday …

Lunch break in Corona times? Try Video Lunch Date Read More »

Introducing Adam Barratt to Tenerife, Canary PR & the Erasmus for Young Entrepreneurs Programme

I’m now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and it’s high time I introduced myself… The …

Introducing Adam Barratt to Tenerife, Canary PR & the Erasmus for Young Entrepreneurs Programme Read More »

Why it’s so Important for Your Brand to be Authentic on Social Media

In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is only set to become more prominent, unwavering brand loyalty …

Why it’s so Important for Your Brand to be Authentic on Social Media Read More »

My “Proper” Job – Where Content is King

I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to …

My “Proper” Job – Where Content is King Read More »

How To Increase The ROI Of Your Hotel Social Media Marketing

Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they need to invest in a digital marketing strategy which …

How To Increase The ROI Of Your Hotel Social Media Marketing Read More »