Category: News Release

Introducing Adam Barratt to Tenerife, Canary PR & the Erasmus for Young Entrepreneurs Programme

I’m now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and it’s high time I introduced...

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Why it’s so Important for Your Brand to be Authentic on Social Media

In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is only...

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My “Proper” Job – Where Content is King

I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to go there…” I...

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How To Increase The ROI Of Your Hotel Social Media Marketing

Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they...

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How And Why You Should Encourage All Of Your Team To Be Active On Social Media

Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide...

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How to Create Fun Engaging Videos For Your Clients

If your brand has a digital marketing strategy, and let’s face it why wouldn’t it, then video should form an integral part of this. With so many significant advances in technology in the last decade in terms of the power of devices and internet speed, it is now easier than ever for consumers to...

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Social Media Masterclass – What is the ROI of Social Media? (Tourism)

Social media ROI refers to the return on investment a company can expect to make from its investment in social media. In this FREE talk John Dale Beckley will show you how to get the best return from Social Media, with a specific focus on hotels and businesses in the Tourism sector. To register...

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The Fallacy of ‘Face Time’. How the Workplace Is Changing and Why It’s Better for Everyone!

Times they are a-changin’ as Bob Dylan once said. Not sure ol’ Bob ever worked in a Spanish office but those words couldn’t be more relevant now. When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the...

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Successful Personal Branding Course at Hotel Suite Villa María

Many don’t realise just how important it is to build a successful personal brand in today’s world, especially with the massive changes that are taking place in the economy and the rapid advances in digital technology and the internet. Personal Branding is not just some fancy...

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5 Ways to Easily Start Winning at Twitter

Increasing numbers of businesses have begun to realise just how important social media is for their future success and it is predicted that over three billion people across the world will be using social media in some form or another by 2021 (Statista, 2018)! If your brand isn’t using at least...

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How to Use Social Media to Succeed in Business: Free Masterclass

This FREE Masterclass is perfect for anybody who wants to learn how to successfully use social media in business. During this introductory session you will learn a number of useful best practices to help you build your personal brand and succeed. This talk will include: 1. Case studies of...

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How to Save Time and Still Succeed on Social Media

For many brands and individuals looking to up their social media marketing strategy, one of the biggest worries that faces them is that of investing substantial time, energy, financial resources and more, while possibly gaining unimpressive results in return. What many don’t realise, is that it...

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Why Your Brand Needs to be Using Instagram Now

Unless you’ve somehow remained completely oblivious to the significance of social media in both the world of digital marketing and people’s lives in general, then you will undoubtedly have at least heard of Instagram. Through this incredibly popular mobile based photo and video sharing app,...

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Successful Social Media Masterclass For Real Estate Agents

Recently, Canary PR held the second Social Media Masterclass at the superb Hotel Suite Villa María in Tenerife. This was a follow up to the first session which was held a month earlier at the same venue. Once again this was presented by Canary PR founder and digital marketing specialist, John...

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Successful Launch of Canary PR Social Media Masterclass Sessions

This week saw the successful launch of the Canary PR social media masterclass sessions, presented by digital marketing specialist and founder of Canary PR, John Beckley. The session had plenty of excellent insights about the benefits of social media marketing for attendees, with both a general...

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8 ways Tourist Boards Should Take Charge of Marketing their Holiday Destinations

Tourism marketing – whose job is it? A tourist board, of course, is there to promote its local destination and attract as many visitors as possible. But what about the actual marketing? Good question. It is tempting for tourist boards to leave the marketing work almost completely up to tour...

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What is the Job of a Hotel Community Manager?

Find out what it takes to be a great hotel community manager or hire one for your hotel   Social media marketing and engagement used to be what we call ‘bathroom business’ – something that a hotel’s staff could do in their downtime, a few minutes at a go, even while on the...

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Marketing Smarter and Rebuilding Timeshare’s Image by Forging Meaningful Social Media Relationships with Owners and Guests

An open letter to the RDO and European Timeshare industry It’s no secret that the timeshare sector has long had an image and marketing problem. A timeshare study done some time ago showed that while 80% of customers were happy with their product, the same percentage of people were not happy with...

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