Iâm now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and itâs high time I introduced...
In todayâs world of marketing, authenticity is becoming increasingly essential to your brandâs success. Todayâs consumers donât want your brandâs corporate message pushed on them and they donât need to listen. Due to the huge digital revolution that has occurred in the last decade which is only...
I sat in a cafe today with a coffee chatting to a friend Iâd not seen for a while, when she started telling me all about a new cafe bar sheâd seen on Instagram. âThe food looks so fresh and delicious!â She told me, âAnd itâs Italian food made by Italians! Iâm definitely going to go thereâĶâ I...
Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they...
Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide...
If your brand has a digital marketing strategy, and letâs face it why wouldnât it, then video should form an integral part of this. With so many significant advances in technology in the last decade in terms of the power of devices and internet speed, it is now easier than ever for consumers to...
Social media ROI refers to the return on investment a company can expect to make from its investment in social media. In this FREE talk John Dale Beckley will show you how to get the best return from Social Media, with a specific focus on hotels and businesses in the Tourism sector. To register...
Times they are a-changinâ as Bob Dylan once said. Not sure olâ Bob ever worked in a Spanish office but those words couldnât be more relevant now. When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the...
Many don’t realise just how important it is to build a successful personal brand in today’s world, especially with the massive changes that are taking place in the economy and the rapid advances in digital technology and the internet. Personal Branding is not just some fancy...
Increasing numbers of businesses have begun to realise just how important social media is for their future success and it is predicted that over three billion people across the world will be using social media in some form or another by 2021 (Statista, 2018)! If your brand isnât using at least...
This FREE Masterclass is perfect for anybody who wants to learn how to successfully use social media in business. During this introductory session you will learn a number of useful best practices to help you build your personal brand and succeed. This talk will include: 1. Case studies of...
For many brands and individuals looking to up their social media marketing strategy, one of the biggest worries that faces them is that of investing substantial time, energy, financial resources and more, while possibly gaining unimpressive results in return. What many donât realise, is that it...
Unless youâve somehow remained completely oblivious to the significance of social media in both the world of digital marketing and peopleâs lives in general, then you will undoubtedly have at least heard of Instagram. Through this incredibly popular mobile based photo and video sharing app,...
Recently, Canary PR held the second Social Media Masterclass at the superb Hotel Suite Villa MarÃa in Tenerife. This was a follow up to the first session which was held a month earlier at the same venue. Once again this was presented by Canary PR founder and digital marketing specialist, John...
This week saw the successful launch of the Canary PR social media masterclass sessions, presented by digital marketing specialist and founder of Canary PR, John Beckley. The session had plenty of excellent insights about the benefits of social media marketing for attendees, with both a general...
Tourism marketing â whose job is it? A tourist board, of course, is there to promote its local destination and attract as many visitors as possible. But what about the actual marketing? Good question. It is tempting for tourist boards to leave the marketing work almost completely up to tour...
Find out what it takes to be a great hotel community manager or hire one for your hotel Social media marketing and engagement used to be what we call ‘bathroom business’ â something that a hotel’s staff could do in their downtime, a few minutes at a go, even while on the...
An open letter to the RDO and European Timeshare industry Itâs no secret that the timeshare sector has long had an image and marketing problem. A timeshare study done some time ago showed that while 80% of customers were happy with their product, the same percentage of people were not happy with...