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New Blogs
Home Archive by Category "New Blogs"

Category: New Blogs

15 SepBlogrollEditor’s ChoiceFeaturedNew BlogsNews Release

The Fallacy of ‘Face Time’. How the Workplace Is Changing and Why It’s Better for Everyone!

Times they are a-changin’ as Bob Dylan once said. Not sure ol’ Bob ever worked in a Spanish office but those words couldn’t be more relevant now.

When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the possibilities that are now available. People want more freedom in how they live their lives and carry out their work. The good news is that it’s available right now and can greatly benefit employers too.

David Brent Comes to Madrid…

I remember my experience working in a Spanish office. It was in my last ‘regular’ job and let’s just say they hadn’t quite yet embraced the way the world is going. And this isn’t just picking on this company or fine country… but a commentary on many employers hanging on to the old way of thinking. Newsflash: it’s going to happen, with or without you (now Bono’s getting involved, please help us).

Embrace it and win. Or ignore it and perish.

Back to la oficina de face time. I used to diligently arrive and set to work by 9:00am, as agreed. I would often work till after 7:00pm, one hour past our agreed time. Between those times (other than a lunch break and short morning break), I was pretty much working constantly. Good employee, no?

Apparently not. There were other people working till 8, 9 or even 10pm! More fool them. Turns out, I was leaving ‘early’. Another thing to mention was their longer lunch breaks and more frequent impromptu breaks and chats (and sitting down to work at 9:30+). Then there were the pointless meetings and back and forth emails and meetings about pointless meetings. Productive?

Is There a Better Way?

Well, let’s fast-forward to the week after I left. I remember getting 5 solid hours of work in and producing more than I usually got done in a week. Completely focused and on my game, with time allocated to get done what needed to be done. There were no interruptions, it was just me and the task at hand.

I was happy. My clients were happy. These clients and potential clients couldn’t see me, they didn’t know (or care) exactly where I was, if I was dressed, drinking a beer or had even brushed my teeth. The point is, the work got done and to a good standard. They only paid the costs of the project rather than all the other expenses of an employee. And I reaped the benefits of being in control of my time and work output. And our relationship and lives were all better as a result.

Old Habits Die Hard

There’s a belief that still exists, that if we can’t see you then it’s not happening. This is ridiculous and old thinking as it’s all trackable. There are metrics and plenty of software to keep on top of this if needs be. Either work’s getting done, or it isn’t. Either it’s high quality, or it’s not.

In his great book, The End of Jobs, Taylor Pearson discusses that 50% of the workforce will be remote by 2020. The trend is definitely increasing, and there won’t be much choice soon… flexibility in this way will be necessary and the norm.

Go Deep Not Wide

Another book worth checking out is Deep Work by Cal Newport. This talks about the value of deep work (funnily enough ;)), which really can’t be performed in an open office environment.

There is still something to be said for ‘serendipitous encounters’ and collaboration, but there’s a time and a place for that. Factor that in for sure if it suits your objectives (or just for fun, that’s cool too), but not throughout the work day as is the fashion with some of the big ‘progressive’ companies. The market does not value shallow work – the world does not need more people who can retweet a meme.

Strike a balance here and you’ve hit the jackpot!

The Myth of Multi

There is also this misbelief that you can multitask. Whoever you are (and whichever gender ;)), you are merely switching between tasks very quickly, and your focus is scattered. Science shows that it takes a certain amount of time to realign your concentration and this is bad news bears, despite *looking busy*. An element of control here is important, rather than people interrupting your flow all day. And of course, this is a staple diet of the 9-5 office worker.

So, Working Remotely is the Nirvana? Not Quite…

Don’t get me wrong, working in this manner can have its own pitfalls and challenges. It is by no means all sunshine and rainbows. Disciplining yourself as well as managing distractions are an integral part of working in this way too. In fact, you will require more self-discipline as there is no-one looking over your shoulder and prodding you.

You may well want to get dressed, brush your teeth… and probably best to avoid that beer. And of course, distractions can and do exist in the home or remote environment. If you have family members, pets and other goings on, these will have to be managed.

Then there’s your various social media vying for your attention. And just because you operate your own schedule, doesn’t mean that you can kick back watching Netflix all day. It gives you flexibility, for sure, but isn’t a panacea… too much freedom, as it turns out, can be mismanaged.

Co-working spaces are all the rage these days, and can offer a great middle ground, as well as various cafes that are more well catered to the digital worker.

The point is, you are free to change your environment. You can stay in the same place for consistency and routine… or mix it up for stimulation and variety. And that makes for a good worker and happy person.

A lot of this comes down to how closely you’re working with your client(s) or employer. They may well need you to check in regularly with updates, and that could be a good thing to keep you on task. But a deadline’s a deadline, so you meet those requirements and with the technology involved, there is no need to be in the same building where you can wave to the boss and appear to be sat in the chair tapping on a keyboard.

Where Does That Leave Us, and Where Does the Balance Lie?

This one will vary from person to person, from employer to entrepreneur. There’s no right or wrong or perfect balance as it all depends on what you need to get done. There will be some trial and error for all concerned. But whichever way you look at it, the old way is on its way out, technology can be used and leveraged for us to obtain better results as well as that elusive work-life balance we’ve all been chasing.

The key, as ever, is finding what works for you. And in addition what works for your employer, clients and colleagues. We’re living in an amazing time where these options are now on the table. There’s a learning curve for sure, but the potential exists to do amazing work and lead a joyful and fulfilling life.

Let’s embrace the future, where we are rewarded for efficiency and results, not a ‘one-size-fits-all’ fixed schedule. That had its day and served its purpose, but it’s now time for our next stage of evolution. Time to enjoy it!

Adam is a Madrid based freelance copywriter, specialising in creating spice-filled words for adventurous brands worldwide. He has spent the last few years treading his own path, navigating the murky waters of the remote and freelance lifestyle. You can find out more about him and his work over at http://fortressfree.com!

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23 AugBlogrollNew Blogs

How to Make Your Brand Marketing More Engaging

In today’s business world which has already been revolutionised by modern technology and the new forms of communication this has created such as messaging apps and social media, public expectations have shifted dramatically. People are becoming less and less likely to loyally believe the polished picture perfect style of brand marketing that existed for so long on television, print and billboards.

Now, with the internet at people’s fingertips practically everywhere and increasing numbers of digital services vying for their attention such as social media, streaming video services like Netflix and YouTube, Stories published by friends, family and celebrities on apps like Instagram and Snapchat and much more, it is increasingly difficult for brands to cut through the noise to stand out.

View this post on Instagram

"Smiling contributes to your work and success, as well as your health and happiness." ☺ Have a nice and smiley afternoon from Second Home team! . #1stTeam2ndHome #Tenerife #CanaryIslands

A post shared by Second Home Tenerife (@secondhometenerife) on Jul 24, 2018 at 5:10am PDT

What is becoming apparent though, is that people’s attention is gravitating towards authenticity and creative storytelling. This explains the success of the disappearing Stories format originally invented by Snapchat, that has subsequently spread to other services like Instagram and Facebook. People enjoy seeing unfiltered glimpses into the lives of others.

It also explains the huge success of YouTube which has given rise to a whole new industry of stars. For younger audiences the stars they follow on YouTube are far more important to them than traditional “celebs” in movies or on television.

So what does all this mean for brands? You need to go where your audience are which is increasingly on digital technology such as smartphones and tablets and services like social media and YouTube. This also means investing less in traditional forms of advertising like TV, radio and print, that are rapidly becoming less popular.

View this post on Instagram

. The essence of Social Media is knowing your audiences and engaging them in something they love. . #CanaryPR #ontheway #creativeagency #personalbranding #socialmediamarketing #Tenerife #canaryislands

A post shared by Canary PR (@canarypr) on Jul 24, 2018 at 4:02am PDT

While of course newer technology is more widely used by younger generations, usage among older generations is catching up, plus with each subsequent generation, people will become more and more used to digital technology as they grow up with it from childhood.

It is predicted that there will be over 3 billion social media users worldwide by 2021 (Statista, 2018), with usage having grown steadily every year since 2010. Internet usage also continues to expand across the world which has lead to an ever greater proliferation of information.

View this post on Instagram

. Starting the week with a smile 😊 Have you visited the office of real estate agent and Second Home team member Vicky in La Caleta yet? 🏢 . #1stTeam2ndHome #CostaAdeje #tenerife #canaryislands #realestate #property

A post shared by Second Home Tenerife (@secondhometenerife) on Aug 6, 2018 at 5:29am PDT

While brands may claim one thing in their marketing, if they are being inauthentic or are manipulating the truth, this can be quickly revealed. People can now access the greatest amount of information ever known, simply by searching on the smartphone devices that almost everyone now has in their pocket. This has changed the marketing landscape forever!

Therefore in order to stand out brands now need to be authentic and tell their stories and what makes them unique. It is also important for company leaders and their marketing teams to understand that people care less about the polished corporate image and logos and more about the people behind the company, the morals of the company, what makes the company unique and also what others think about the brands services and products (hence the popularity of review sites like TripAdvisor).

The only way to do great work is to love what you do. https://t.co/LmizN8wXEW
Photo: @theitalianchica #MondayMotivation #Tenerife pic.twitter.com/lrlAzOf30I

— Andreas & Partners (@ANPtenerife) August 13, 2018

In order to grab people’s attention it is essential to produce creative, inventive and authentic content including videos, photos, blog posts, Stories, Live Videos and social media updates which are then widely distributed across various channels including your website, blog, YouTube channel and social media profiles such as Facebook, Twitter, Instagram, Linkedin, Pinterest and more.

Company owners and leaders need to allow greater creative freedom to their marketing teams and staff in general to tell inventive, funny, interesting and educational stories which draw viewers in and incentivize social sharing. While new forms of technology may prove challenging to teams less accustomed to using them at the beginning, what should become obvious over time is that social media and digital technology is an absolutely incredible tool to reach an even wider audience and grow your client base.

Yesterday we had an amazing evening on-board the @Blueoceanyacht1! We had 4 activities: the Subwing, Jetski, Jetovator and snorkelling, delicious food, drinks, and some good vibes as well. Thanks to all the yacht crew and team members – we had such a good experience! #Tenerife pic.twitter.com/Y76PIZFjtn

— Second Home Tenerife (@secondhometfn) August 17, 2018

Social media, YouTube, websites, blogs, emails and other forms of digital marketing all provide tremendous insights on aspects like views, shares and click-through rates so that is possible to directly see the connection between publishing content online and how this affects sales. This is opposed to Billboards, leaflets, TV commercials, magazine ads, radio adverts etc. which are much less measurable.

The astonishing thing is that so many companies continue to invest the majority of their marketing budgets into these antiquated forms of marketing, rather than diverting funds to pay for modern marketing which will reach people where their attention is.

Of course, if you simply try to broadcast your corporate message on social media and sell, sell, sell people will get bored, stop following and your social media spending will be almost a total waste of time. A clear example of this is what is happening with TV. When the adverts appear people either switch channel, go and get a drink or check their phone. This is also why services like Netflix continue to grow in popularity because they are ad free. The bottom line is, people hate traditional advertising and will try to avoid it whenever possible.

Instead, view social media and other forms of digital tech as a way of creatively reaching your followers and customer base in a way you can’t elsewhere. It’s a massive opportunity that your company cannot afford to waste! Instead of trying to sell, sell, sell, provide added value to your followers through entertainment, humour and education and they will continue to follow your brand and team, share your content and be more likely to trust and buy from you. Being open and authentic across social media creates tremendous value and trust which is something people are increasingly searching for.

View this post on Instagram

. One of the most scenic spots in Tenerife is certainly the valley of Teide! Have you ever visit it yet? 🌋 📷: @theitalianchica . #Tenerife #canaryislands #realestate #1stTeam2ndHome

A post shared by Second Home Tenerife (@secondhometenerife) on Jul 26, 2018 at 6:41am PDT

Recently our team made several videos for Andreas & Partners, a property development company based in Tenerife, including interviews with the founders Filip Hoste and Juan José Aritmendi Villanueva. These interviews are important for several reasons. They increase trust in the company as it allows people to relate to Filip and Juan Jose more, it is more interesting than simply reading a boring mission statement and increases the likelihood of being shared online for more people to learn about the brand which is great for brand awareness and more potential future clients.

The videos were unscripted and not “perfect”, but this makes them more authentic and relatable, as opposed to the usual corporate spiel that most viewers are able to see through.

As well as the videos our team took several photos, many of which showed the engaging and fun characters of Filip and Juan Jose. People buy from people, not brands, and by presenting the human, fun side of your brand’s leadership and team, this further allows others to relate to the team rather than the polished image of the past which is both boring and untrustworthy.

View this post on Instagram

Who's got that Friday Feeling?! 😅 📸 @theitalianchica #andreasandpartners ~ ~ ~ ~ ~ ~ ~ #FridayFeeling #Tenerife #CanaryIslands #IslasCanarias #latituddevida #latitudeoflife #Spain #Espana #investment #invest #propertyinvestment #propertydevelopment #development #developers #invest #realestate #estateagency

A post shared by Andreas & Partners (@andreasandpartners) on Aug 10, 2018 at 11:02am PDT

There were also behinds the scenes Stories taken which were posted on Instagram, forming yet another element for portraying a more authentic, unscripted and interesting side to your company team. The Stories format is growing rapidly and recently reached 400 million daily active users on Instagram (double that of rival Snapchat), making the addition of Stories “Instagram’s smartest move yet”. It also proves the growing desire among social media users for more raw, unfiltered and authentic content, as opposed to the polished content of traditional marketing which had also started to proliferate Instagram feeds.

Our team also recently did a photo and video shoot with Second Home Tenerife, their owner Filip Hoste and some of their sales team. Again this involved a variety of different media including photos, videos, Stories and social media updates. It was also a fun shoot, rather than serious and boring. We utilized a variety of technology including SLR cameras, smartphones and a 3D camera, plus also different apps including Flixel which allows the creation of creative and entertaining moving photographs such as this:

Baobab suites for everyone

It depends what you like, this apartment has something for everyone? #1stTeam2ndHome Read more about this apartment http://www.tenerifemagazine.com/through-the-keyhole/beautiful-2-bedroom-apartment-with-private-pool-for-sale.htm

Geplaatst door Second Home Tenerife op Woensdag 8 augustus 2018

Too many brands and their leaders remain stuck in the past in terms of marketing, but it is never too late to shift focus and gear and realise where today’s attention lies. Like it or not, Smartphones, social media, YouTube, Stories and more are not going anywhere and instead are set to become ever more prevalent in people’s lives. Be open to change and ready to embrace this new world and your company can flourish and continue to grow, by showing your authentic, fun and creative side.

View this post on Instagram

. Simply the best #TeamWork 😉 #1stTeam2ndHome #realestate #Tenerife #canaryislands #property #southtenerife #apartmentforsale #baobabsuites

A post shared by Second Home Tenerife (@secondhometenerife) on Aug 9, 2018 at 3:45am PDT

Instead, if you stick your head in the sand and pretend people are going to continue to look at leaflets, billboards and TV ads, then you may find your brand going the way of Kodak, Blackberry or Blockbuster. All of these were once industry leaders and are now almost completely forgotten.

View this post on Instagram

Embrace Change. Challenge Traditions. @johnbecks #CanaryPR ~ ~ ~ ~ ~ ~ ~ ~ ~ #FridayFeeling #FeelGoodFriday #adapt #change #readyforchange #embracechange #DigitalMarketing #Transformation #DigitalTransformation #socialmedia #socialmediamarketing #totd #thoughts #beready #TenerifeMagazine

A post shared by Canary PR (@canarypr) on May 25, 2018 at 12:23pm PDT

Here at Canary PR we help you tell your story. Are you ready to tell yours?

View this post on Instagram

. We help you tell your story. 😎 . #canarypr #ontheway #creativeagency #personalbranding #socialmediamarketing #Tenerife #canaryislands

A post shared by Canary PR (@canarypr) on Aug 15, 2018 at 2:06am PDT

 

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25 MarLanzaroteNew Blogs

XXII Torneo de Golf Rotary Club Lanzarote

La XXII edición del Torneo de Golf Rotary Club Lanzarote ya tiene fecha en el calendario.

Se celebrará el próximo 9 de mayo en el campo de golf de Costa Teguise. El plazo de inscripciones está abierto, el dinero recaudado se destinará a Calor y Café.

Más información e inscripciones: 928590512

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14 AugFuerteventuraGran CanariaLanzaroteNew BlogsNew Web sitesNews ReleaseTenerife

David Wood’s coming back to Tenerife so the property market must be picking back up again!

David Wood’s coming back to Tenerife

This has been a popular response from people who have found out David Wood is returning to the real estate business in the Canary Islands.

David left Tenerife before the financial crash in 2008 and pursued other business opportunities in the UK. Now that the property market is showing strong signs of recovery, David feels now is the time to take advantage of the rebound in the property market.

David Wood has been involved in Estate Agency in the Canary Islands for over 30 years now. However, the way properties are marketed has changed dramatically over the past 5 years alone and Woods the Estate Agents have adapted their business model to suit this new business environment.

By keeping business running costs low, focusing on targeted social advertising and taking advantage of the latest technology, Woods hopes to offer a unique estate agency service to those looking to sell their property in the Canary Islands.

Could we interest you in 0% commission?

Head on over to our website and find out the range of fee structures we have available for selling your property in the Canary Islands.

Are you thinking of selling your property in the Canary Islands?

There is currently a huge demand for property in the Canary Islands – new foreign markets are opening up and growing economic strength in the EU and the USA means European, American and British property buyers in particular are investing in property on the islands again.

Are you thinking of buying property in the Canary Islands?

With over 30 years’ experience in the Tenerife real estate industry in the Canary Islands, David Wood has the knowledge and the contacts to not only help you find your ideal property in Tenerife, but to negotiate the best deal for you and to lead and support you through a seamless buying process.

Everyone at Woods the Estate Agents recognises that not only are you buying bricks and mortar; you’re investing in your future and a new lifestyle. We will support you through the purchase of your new property in the Canary Islands and inform you of everything you need to know about living in the Canary Islands through our commitment to continued on-going support.

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11 JulLanzaroteNew BlogsNew Web sitesNews ReleaseSpainUsefull Web sites

Out & About in Lanzarote

Sands Beach Resort pone en marcha una página web específica de excursiones y aventuras en Lanzarote, Out & About in Lanzarote.

Este nuevo servidor pone a disposición del turista excursiones de todo tipo: aventura, relax, ocio, espectáculos, con el fin de que cada visitante pueda vivir en la isla una experiencia única.

Bajo el título de “TRIPS AND EXCURSIONS FOR SALE IN LANZAROTE” sus servicios van dirigidos no sólo a los turistas huéspedes del resort sino a todo aquel que visite Lanzarote, o resida en la isla, y busque propuestas de ocio alternativas.

Web: http://outandaboutlanzarote.com/
Facebook: https://www.facebook.com/outandaboutlanzarote
Twitter: https://twitter.com/OutandAboutLanz
Google +: https://plus.google.com/u/0/113601836818035297756/posts
Instagram: http://instagram.com/outandabout_lanzarote

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20 DecFuerteventuraGran CanariaNew BlogsNew Web sitesNews ReleaseTenerifeUsefull Web sites

Calling all you Golfers out there!!

Calling all you Golfers out there!!

Take a look at Golfamax which is a new & innovative website that offers you the latest online technology to book all your golf services with the click of a mouse.

Planning your Golfing Holiday has just got easier with Golfamax which guides you easily through choosing your Destination & Dates, optional extras such as Buggy & Club Hire, Hotels & Airport Transfer and of course reserving your Tee times!

If It´s a hassle free golfing holiday that you are after for you & your friends, your Golf Club or the whole Village, then Golfamax should be your first click on the web.

Don´t miss a thing & keep up to date with them on Facebook, Flickr, Twitter & Google+

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10 MarFuerteventuraGran CanariaLanzaroteNew BlogsNew Web sitesNews ReleaseSpainTenerifeUsefull Web sites

Property Base is re-launched

Touchdocun Marketing SL are pleased to announce the re-launch of their Property Portal (www.propertybase.net). This great new look for the website affords an easier search for clients looking for property for sale in the Canary Islands from prominent Estate Agents to network their properties under one umbrella! Not that you´ll need an umbrella – the skies are blue in all of the islands and property for sale in Tenerife, Gran Canaria, Fuerteventura and Lanzarote are as popular as ever.

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08 NovNew Blogs

New Property Blog for Tenerife

Actual Properties are pleased to announce the launch of their Blog and are looking forward to bringing an open transparency of their business to clients and prospective clients in the future. Regular updates on New Developments and Constructions together with what´s happening in the property market generally are features that will be constantly reviewed. Don´t miss out and be sure to view our Blog on a regular basis and be one of the first to know about the great investments available in Tenerife.

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05 SepMoroccoNew BlogsNew Web sites

AIP Group launches a new website for Morocco Property

With the ever increasing army of tourists and property investors flocking to Morocco, Atlantic International Property (AIP) Group has launched a new website to keep you up to date with the latest news from the country.

www.homesofmorocco.com was created to provide both visitors and investors alike with information and developments in Morocco and is a useful resource for anyone planning to live in or visit the country. With regular updates, the site provides an intelligent and lively view of current trends, news and events and offers readers the chance to post comments, discuss stories and add information.

The website was launched due to the popular demand for information about this new property hotspot, for which AIP Group has seen a huge increase in the past year.

AIP Group opened the first British estate agents in Tenerife over 25 years ago and has since grown into one of the most influential real estate groups in the mid-Atlantic. With a large portfolio of the widest range of homes available throughout the mid-Atlantic, they realised the importance of providing making the information everyone needs when considering buying a home accessible to all.

Lawrence Howard, AIP Group’s managing director, said:
“We’ve seen the entire industry from its beginnings until today. And in that time things have changed beyond recognition. Not only have the home buying areas seen rapid development, but the nature of the business has undergone many transformations.”
For more information about buying property in Morocco, visit www.aip-propertygroup.com. For the latest news in Morocco, see www.homesofmorocco.com.

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07 AugNew Blogs

Sunway Estate Agents launch their Property Blog

Sunway Estate Agents have launched their blog Sunway-Canaries covering Tenerife, Lanzarote and Fuerteventura properties. Ivanka at their Tenerife office will be overseeing their blog and welcomes all comments relating to properties for sale in the Canary Islands.

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