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Fuerteventura
Home Archive by Category "Fuerteventura"

Category: Fuerteventura

30 AprEditor’s ChoiceFeaturedFuerteventuraGran CanariaLanzaroteTenerife

5 Common Content Marketing Mistakes and How To Avoid Them

Content marketing is a highly valuable tool for all businesses but, make sure you are not committing these 5 common errors.

Gone are the days when promoting your brand was as simple as creating an eye catching advert. Today, consumers demand more and it’s up to brands to deliver. Content marketing is a highly valuable way to connect consumers with brands through the power of storytelling. Recent studies show that 71% of consumers are likely to recommend brands that they have an emotional connection with. Through content marketing brands are able to provide the consumer with a positive, insightful online experience and provide an authentic connection.

Unlike PPC and other advertising strategies that use a pay per click method, content marketing requires one upfront fee but continues to add value long after it has been published. Today, content marketing powers online success for any brand. It is the most effective way to engage your audience and convert people into paying customers. And, it is also great for SEO too providing businesses with 434% more indexed pages and 97% more links, according to Hubspot.

So, it is obvious that having a blog and incorporating content into your marketing strategy will help your business reap dividends, but, make sure that you are not committing these 5 deadly content marketing mistakes.

inspire and engage

Inspire and engage content marketing

   1.Don’t Mistake Content Marketing for Advertising

A company blog is a place to inspire and engage your audience. Blog articles are free snippets of content that brands use to entice people into the sales funnel and by using storytelling tactics, readers will hopefully sign up and convert into customers. People want to learn more about a topic in general before deciding upon a specific product. For example, a hotel offering 5* stays in Tenerife shouldn’t blog about how amazing their facilities are, instead they should share interesting itineraries guests could follow or talk about the exciting excursions available on the island. Providing useful information about your niche will show you as an expert and build trust between you and potential consumers. A blog is not the place to mention how great your products are, that is what you should talk about on your product pages.

2. Doing Content Marketing Because Your Competitors Are Doing It

Understanding what your competitors are offering is an essential part of marketing, however, just because someone is doing something doesn’t mean you need to do exactly the same as them. Make it PERSONAL! Content marketing is also an essential part of branding, it gives those who don’t know your brand an insight into how you do business. So, don’t use the copy and paste method and steal your competitors strategy, think about what message you want to put out. It is your chance to stand out and innovate your niche.

Make it Personal

Make it Personal Marketing

3. Not Having A Clear Idea of Who Your Target Audience Is

Spending time to really get to know your audience is one of the best investments you can make for your business. Successful businesses address the problems their audience has and then provide them with solutions. The same logic should be applied for your content marketing strategy. Investigate who your ideal customer is and look at what questions, concerns or fears that they have and work to create content that provides solutions for your audience.

4. Having No Clear Timeline

So many companies have no clear content strategy or timeline in place for their content marketing. It is common to see content marketing get delegated to an intern who will post blog posts or social media updates only when they remember. Having no clear direction to your content marketing efforts is a sure fire way to ensure failure. Just as a TV network has a clear schedule of when shows will air, your brand should have a regular routine for putting out content. It will not only reassure your readers that you are serious about your work, it will build trust.

5. Thinking That Anyone Can Write a Blog Post

This is so NOT true! But it is sadly the reality within many small businesses. Not everyone is skilled and talented at everything. You wouldn’t ask a friend who is good at DIY to build your house; you would ask a professional. So, don’t sell yourself short with poor content that doesn’t convert. Hiring a professional copywriter who can fine tune your brand message, ensure that all copy is SEO friendly and provide you with foolproof growth strategies is an investment that all businesses should consider. Well written copy not only makes your business stand out but will increase the number of visitors to your site, resulting in more potential sales.

professional copywriter

Hire a professional copywriter

It is a case of quality over quantity. Producing quality content in the form of blog posts, SEO articles and social media updates builds a community of loyal consumers for your brand and gains you trust. If it hasn’t been a key component of your online marketing strategy, it is time to move it to centre stage and create a kick ass strategy. There really is no better way to show the essence of your brand than through engaging, inspiring content.

Do you want to boost website traffic, gain engaged followers and become a leader in your niche? Get in touch with the Canary PR team to discuss your content marketing strategy. If you would like to contract a freelance copywriter contract Grace directly.

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Two businessperson shaking hands; only hands to be seen and a ke
14 AugFuerteventuraGran CanariaLanzaroteNew BlogsNew Web sitesNews ReleaseTenerife

David Wood’s coming back to Tenerife so the property market must be picking back up again!

David Wood’s coming back to Tenerife

This has been a popular response from people who have found out David Wood is returning to the real estate business in the Canary Islands.

David left Tenerife before the financial crash in 2008 and pursued other business opportunities in the UK. Now that the property market is showing strong signs of recovery, David feels now is the time to take advantage of the rebound in the property market.

David Wood has been involved in Estate Agency in the Canary Islands for over 30 years now. However, the way properties are marketed has changed dramatically over the past 5 years alone and Woods the Estate Agents have adapted their business model to suit this new business environment.

By keeping business running costs low, focusing on targeted social advertising and taking advantage of the latest technology, Woods hopes to offer a unique estate agency service to those looking to sell their property in the Canary Islands.

Could we interest you in 0% commission?

Head on over to our website and find out the range of fee structures we have available for selling your property in the Canary Islands.

Are you thinking of selling your property in the Canary Islands?

There is currently a huge demand for property in the Canary Islands – new foreign markets are opening up and growing economic strength in the EU and the USA means European, American and British property buyers in particular are investing in property on the islands again.

Are you thinking of buying property in the Canary Islands?

With over 30 years’ experience in the Tenerife real estate industry in the Canary Islands, David Wood has the knowledge and the contacts to not only help you find your ideal property in Tenerife, but to negotiate the best deal for you and to lead and support you through a seamless buying process.

Everyone at Woods the Estate Agents recognises that not only are you buying bricks and mortar; you’re investing in your future and a new lifestyle. We will support you through the purchase of your new property in the Canary Islands and inform you of everything you need to know about living in the Canary Islands through our commitment to continued on-going support.

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20 DecFuerteventuraGran CanariaNew BlogsNew Web sitesNews ReleaseTenerifeUsefull Web sites

Calling all you Golfers out there!!

Calling all you Golfers out there!!

Take a look at Golfamax which is a new & innovative website that offers you the latest online technology to book all your golf services with the click of a mouse.

Planning your Golfing Holiday has just got easier with Golfamax which guides you easily through choosing your Destination & Dates, optional extras such as Buggy & Club Hire, Hotels & Airport Transfer and of course reserving your Tee times!

If It´s a hassle free golfing holiday that you are after for you & your friends, your Golf Club or the whole Village, then Golfamax should be your first click on the web.

Don´t miss a thing & keep up to date with them on Facebook, Flickr, Twitter & Google+

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05 JulFuerteventuraGran CanariaLanzarote

Boat & Yacht Sales in the Canary Islands

Canary Islands Marine located in the South of Tenerife offer Boat Sales, Charters, Boat Servicing and Maintenance. The team, headed by Jamie Bottomley, provide a whole host of other services including tuition, berthing, cleaning and insurance with an assuring next day back up service if required in the Canary Islands. Follow them on Twitter, Facebook and Flickr.

Canary Islands Marine

Canary Islands Marine

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10 MarFuerteventura

Solymar Holidays have joined forces with FPM Property Management

Fuerteventura based Solymar Holidays have joined forces with FPM Property Management who are ISO accredited, to provide an even greater service to their owners and guests looking for holiday rentals in Fuerteventura. Both companies have a well established and enviable reputation for providing an excellent service and the merger of these two companies can only enhance their standing and project them forward in this marketplace.

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Find out more about Solymar Holiday Rentals:

Visit their site :Â http://www.accommodation-fuerteventura.com/Â

Their Blog: http://www.fuerteventuraholidayrentals.com/

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10 MarFuerteventuraGran CanariaLanzaroteNew BlogsNew Web sitesNews ReleaseSpainTenerifeUsefull Web sites

Property Base is re-launched

Touchdocun Marketing SL are pleased to announce the re-launch of their Property Portal (www.propertybase.net). This great new look for the website affords an easier search for clients looking for property for sale in the Canary Islands from prominent Estate Agents to network their properties under one umbrella! Not that you´ll need an umbrella – the skies are blue in all of the islands and property for sale in Tenerife, Gran Canaria, Fuerteventura and Lanzarote are as popular as ever.

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