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Common Content Marketing Mistakes

5 Common Content Marketing Mistakes and How To Avoid Them

Content marketing is a highly valuable tool for all businesses but, make sure you are not committing these 5 common errors. Gone are the days when promoting your brand was as simple as creating an eye catching advert. Today, consumers demand more and it’s up to brands to deliver. Content marketing is a highly valuable …

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The Future’s Bright, the Future’s Green!

Unless you’ve been living under a rock lately, you will know our planet (the habitat we call home) is in a bit of trouble. Question is, how can we deal with the damage being caused and create a living space where everyone and everything, thrives? You can’t go anywhere these days without seeing messages of …

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Successful Social Media Masterclass at Aqua Suites Hotel in Lanzarote

Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents Association. For this masterclass we decided to opt for a different style from previous …

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My “Proper” Job – Where Content is King

I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to …

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The Fallacy of ‘Face Time’. How the Workplace Is Changing and Why It’s Better for Everyone!

Times they are a-changin’ as Bob Dylan once said. Not sure ol’ Bob ever worked in a Spanish office but those words couldn’t be more relevant now. When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the possibilities …

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Helping Real Estate Agents Prepare For the Future

In today’s world, change is occurring at a quicker and quicker pace as technology continues to develop and improve. In recent years, the pace of these changes seems to have increased even more rapidly, especially with the advent of high speed mobile internet, vast improvements in smart phone technology and the growing use of social …

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Why Your Brand Needs Valuable Digital Content Now

To be noticed in today’s increasingly competitive business environment, it is vital to produce and share valuable digital content in order for your company or personal brand to be noticed. Valuable content is what differentiates an outstanding brand from a mediocre one which can make a huge difference in terms of the engagement and visibility …

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