Content marketing is a highly valuable tool for all businesses but, make sure you are not committing these 5 common errors. Gone are the days when promoting your brand was as simple as creating an eye catching advert. Today, consumers demand more and it’s up to brands to deliver. Content...
Unless you’ve been living under a rock lately, you will know our planet (the habitat we call home) is in a bit of trouble. Question is, how can we deal with the damage being caused and create a living space where everyone and everything, thrives? You can’t go anywhere these days without...
Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents...
Would you agree that no one is free of fear? And the choice IF, WHEN and HOW someone moves out of a comfort zone is individual? Some of us decide to get out of the comfort zone and to explore new unknown territory which makes us feel uncomfortable at first - a feeling of being...
I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to go there…” I...
Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis,...
Times they are a-changin’ as Bob Dylan once said. Not sure ol’ Bob ever worked in a Spanish office but those words couldn’t be more relevant now. When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the...
In today’s world, change is occurring at a quicker and quicker pace as technology continues to develop and improve. In recent years, the pace of these changes seems to have increased even more rapidly, especially with the advent of high speed mobile internet, vast improvements in smart phone...
To be noticed in today’s increasingly competitive business environment, it is vital to produce and share valuable digital content in order for your company or personal brand to be noticed. Valuable content is what differentiates an outstanding brand from a mediocre one which can make a huge...