I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to go there…” I...

Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis,...

Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they...

Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide...

If your brand has a digital marketing strategy, and let’s face it why wouldn’t it, then video should form an integral part of this. With so many significant advances in technology in the last decade in terms of the power of devices and internet speed, it is now easier than ever for consumers to...

Social media ROI refers to the return on investment a company can expect to make from its investment in social media. In this FREE talk John Dale Beckley will show you how to get the best return from Social Media, with a specific focus on hotels and businesses in the Tourism sector. To register...

Times they are a-changin’ as Bob Dylan once said. Not sure ol’ Bob ever worked in a Spanish office but those words couldn’t be more relevant now. When it comes to getting work done and getting it done effectively there is a definite shift in how we go about our day-to-day activities and the...

In today’s business world which has already been revolutionised by modern technology and the new forms of communication this has created such as messaging apps and social media, public expectations have shifted dramatically. People are becoming less and less likely to loyally believe the...

In today’s world, change is occurring at a quicker and quicker pace as technology continues to develop and improve. In recent years, the pace of these changes seems to have increased even more rapidly, especially with the advent of high speed mobile internet, vast improvements in smart phone...

To be noticed in today’s increasingly competitive business environment, it is vital to produce and share valuable digital content in order for your company or personal brand to be noticed. Valuable content is what differentiates an outstanding brand from a mediocre one which can make a huge...

Many don’t realise just how important it is to build a successful personal brand in today’s world, especially with the massive changes that are taking place in the economy and the rapid advances in digital technology and the internet. Personal Branding is not just some fancy...

Increasing numbers of businesses have begun to realise just how important social media is for their future success and it is predicted that over three billion people across the world will be using social media in some form or another by 2021 (Statista, 2018)! If your brand isn’t using at least...

This FREE Masterclass is perfect for anybody who wants to learn how to successfully use social media in business. During this introductory session you will learn a number of useful best practices to help you build your personal brand and succeed. This talk will include: 1. Case studies of...

For many brands and individuals looking to up their social media marketing strategy, one of the biggest worries that faces them is that of investing substantial time, energy, financial resources and more, while possibly gaining unimpressive results in return. What many don’t realise, is that it...

Unless you’ve somehow remained completely oblivious to the significance of social media in both the world of digital marketing and people’s lives in general, then you will undoubtedly have at least heard of Instagram. Through this incredibly popular mobile based photo and video sharing app,...

Your brand can simply not afford to neglect digital marketing, such as social media, photos, videos and blog posts. As your marketing team has no doubt already realised, the power of social media as a tool to help promote your brand to a global audience is undeniable. Social networks such as...

Recently, Canary PR held the second Social Media Masterclass at the superb Hotel Suite Villa María in Tenerife. This was a follow up to the first session which was held a month earlier at the same venue. Once again this was presented by Canary PR founder and digital marketing specialist, John...

This week saw the successful launch of the Canary PR social media masterclass sessions, presented by digital marketing specialist and founder of Canary PR, John Beckley. The session had plenty of excellent insights about the benefits of social media marketing for attendees, with both a general...