Content marketing is a highly valuable tool for all businesses but, make sure you are not committing these 5 common errors. Gone are the days when promoting your brand was as simple as creating an eye catching advert. Today, consumers demand more and it’s up to brands to deliver. Content...
If you’ve only been thinking about creating video content for your company, now it is time to make your plans come true. 2019 has been the year of videos and this trend continues to stick in 2020 as well. Let us show you why it’s still not too late to start experimenting with video...
A career in digital marketing is constantly evolving. Keeping an eye on trends outside of your day job is crucial, as your role is very likely not to exist in 10 years’ time or if it does, it could be outsourced to a robot, called Sally. I’ve researched online and met some Google specialists to...
So email is dead. No one uses it any more, right? Well, maybe I can convince you to re- evaluate that. Yes, there’s social media, SEO and video and they all work well and are great marketing tools. However, when it comes to great engagement, a true 1 to 1 connection with your customers and...
Hello my lovely, I am happy you stumbled over this article and decided to read it! Thank you! I’m going to go ahead and introduce myself to you, kind of like we’re just getting to know each other. I am Juliane Nendel, well yes that’s my name 😉 I decided to write...
Who are the real people behind the faces of those we see and serve us every day? Not just their job or their public ‘persona’ but what lies behind closed doors… their lifestyle, background, hopes and dreams? Well, with this exciting new project, this is what we aim to find out and share with the...
I believe deep down we all have a passion for something. Whether that is Sports / Drawing / Music etc. We are not put here on earth to just work 40+ hours a week and then die without using the gifts we’re given. Each and every soul that has ever walked this earth has a unique talent in...
Unless you’ve been living under a rock lately, you will know our planet (the habitat we call home) is in a bit of trouble. Question is, how can we deal with the damage being caused and create a living space where everyone and everything, thrives? You can’t go anywhere these days without...
The world of social media, digital marketing and technology moves extremely fast and from all indications is only set to increase in rapidly evolving and advancing. You only have to think about the changes that have happened in recent years to see how far this type of marketing has come and what...
With Social Media becoming increasingly important for the success of your brand, it is important to also understand how to successfully utilise these amazing tools. Facebook, Twitter, Instagram, LinkedIn and other popular social media channels are all incredible ways for communicating and...
Writing for the web is a whole different ball game to more traditional methods of the past. Things have changed, as have people, and technology has moved on. So, how do we best utilise this amazing tool we have at our disposal? What are the differences, and how do we adapt and thrive? Let’s...
All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa...
In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like...
I’m now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and it’s high time I introduced...
In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is only...
I’m going to let you into a little secret… I’m 50! Now you might not think that is particularly exciting or even a secret (just search my Facebook profile). What is possibly unusual is I’m not scared of computers nor do I think the internet is black magic, and yet I have clients who are around...
Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents...
Would you agree that no one is free of fear? And the choice IF, WHEN and HOW someone moves out of a comfort zone is individual? Some of us decide to get out of the comfort zone and to explore new unknown territory which makes us feel uncomfortable at first - a feeling of being...