Simon Turkas

Canary PR team

Achieve Social Media Success by Avoiding Complacency

The world of social media, digital marketing and technology moves extremely fast and from all indications is only set to increase in rapidly evolving and advancing. You only have to think about the changes that have happened in recent years to see how far this type of marketing has come and what kind of incredible …

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Why Social Media Likes are Nice but Real Engagement is Key

With Social Media becoming increasingly important for the success of your brand, it is important to also understand how to successfully utilise these amazing tools. Facebook, Twitter, Instagram, LinkedIn and other popular social media channels are all incredible ways for communicating and marketing, when used effectively. While it is not simply enough to have a …

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Why the Digital Customer Experience is Now so Important

All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa which is positively transforming the …

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How to Overcome Information Overload Using Personalised Marketing

In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spotify. This is very important to take notice …

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Why it’s so Important for Your Brand to be Authentic on Social Media

In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is only set to become more prominent, unwavering brand loyalty …

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Successful Social Media Masterclass at Aqua Suites Hotel in Lanzarote

Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents Association. For this masterclass we decided to opt for a different style from previous …

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How To Increase The ROI Of Your Hotel Social Media Marketing

Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they need to invest in a digital marketing strategy which …

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How And Why You Should Encourage All Of Your Team To Be Active On Social Media

Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide internet users already …

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How to Create Fun Engaging Videos For Your Clients

If your brand has a digital marketing strategy, and let’s face it why wouldn’t it, then video should form an integral part of this. With so many significant advances in technology in the last decade in terms of the power of devices and internet speed, it is now easier than ever for consumers to watch …

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Social Media Masterclass – What is the ROI of Social Media? (Tourism)

Social media ROI refers to the return on investment a company can expect to make from its investment in social media. In this FREE talk John Dale Beckley will show you how to get the best return from Social Media, with a specific focus on hotels and businesses in the Tourism sector. To register for …

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