8 ways Tourist Boards Should Take Charge of Marketing their Holiday Destinations

Tourism marketing – whose job is it? A tourist board, of course, is there to promote its local destination and attract as many visitors as possible. But what about the actual marketing? Good question. It is tempting for tourist boards to leave the marketing work almost completely up to tour...

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What is the Job of a Hotel Community Manager?

Find out what it takes to be a great hotel community manager or hire one for your hotel   Social media marketing and engagement used to be what we call ‘bathroom business’ – something that a hotel’s staff could do in their downtime, a few minutes at a go, even while on the...

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Marketing Smarter and Rebuilding Timeshare’s Image by Forging Meaningful Social Media Relationships with Owners and Guests

An open letter to the RDO and European Timeshare industry It’s no secret that the timeshare sector has long had an image and marketing problem. A timeshare study done some time ago showed that while 80% of customers were happy with their product, the same percentage of people were not happy with...

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Boost your Social Media Marketing with a Successful Internship Program

We cannot stress enough how important it is for a hotel community manager to train the rest of the hotel staff and actively involve them in the hotel’s social media outreach efforts. People who have a deep knowledge of the ins and outs of the hotel are naturally at a huge advantage and will...

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Alessandro Degasperi and Diana Riesler won the 24th Ironman Lanzarote

More than 1,600 participants gathered for the Ironman Lanzarote 2015 to face the challenges that the Lanzarote course has to offer. Both, the athletes and the audience enjoyed the day, where nothing was for sure until the last moment.  The strong wind and the sun during the bike course did not...

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Alessandro Degasperi y Diana Riesle se imponen en la 24 ediciÃģn Ironman Lanzarote.

El Ironman Lanzarote 2015 puso un aÃąo mÃĄs en jaque a los mÃĄs de 1600 participantes congregados a retar las condiciones que la isla de Lanzarote ofrece. Tanto triatletas como espectadores disfrutaron de una jornada emocionante, donde nada estuvo decidido hasta el Último momento. Los deportistas...

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RaÚl Santiago Betancor y Alice Franco se hacen con el título del I Sailfish Lanzarote Open Water.

El pasado sÃĄbado 16 de mayo tuvo lugar la primera ediciÃģn de Sailfish Lanzarote Open Water. Una travesía a nado en aguas abiertas de proyecciÃģn internacional que emplazÃģ a mÃĄs de 200 nadadores y triatletas en Playa Grande, Puerto del Carmen. Las condiciones meteorolÃģgicas fueron perfectas para...

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Llega a Lanzarote la IX Copa de EspaÃąa de Waterpolo Master.

Hoy ha tenido lugar la presentaciÃģn oficial de la IX Copa de EspaÃąa de Waterpolo Master +40 y +50. Representando a 10 países, son casi 200 participantes los que han aterrizado en Lanzarote junto a sus familias para disputar la Copa de EspaÃąa que tendrÃĄ lugar durante los días 23, 24, y 25 de...

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On May 16 the first edition of the Sailfish Lanzarote Open Water will be held.

Sailfish Lanzarote Open Water is swimming journey which we have tried to adapt for all types of swimmers. It will take place next May on the 16th in the still waters of Playa Grande in Puerto del Carmen. The circuit will host swimmers of all ages, both professional and amateur, covering no less...

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Arranca la primera ediciÃģn Sailfish Lanzarote Open Water

Sailfish Lanzarote Open Water  es una travesía a nado en aguas abiertas que se celebrarÃĄ el prÃģximo 16 de mayo en Playa Grande, Puerto del Carmen, Lanzarote. La prueba contarÃĄ con 5 modalidades, donde las categorías mÃĄximas podrÃĄn disputar en las distancias de 3,8 y 1,9km. Los tres primeros...

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XXII Torneo de Golf Rotary Club Lanzarote

La XXII ediciÃģn del Torneo de Golf Rotary Club Lanzarote ya tiene fecha en el calendario. Se celebrarÃĄ el prÃģximo 9 de mayo en el campo de golf de Costa Teguise. El plazo de inscripciones estÃĄ abierto, el dinero recaudado se destinarÃĄ a Calor y CafÃĐ. MÃĄs informaciÃģn e inscripciones: 928590512

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Lanzarote has a new free fashion magazine called F.ok

Since last Saturday Lanzarote has a new free fashion magazine called F.ok. The magazine celebrated the release of his first number at the popular disco, el Doblon, at the Gran Hotel Arrecife. Present were the photographers of M&G Fotoart, Lancelot Television, cover girl Cristina Croitoru and...

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Lanzarote Surf school leads the way in content marketing

Lanzarote Surf school leads the way in content marketing, When I first saw this video I thought WOW what a great advert for Lanzarote. I’m a big fan of valuable content and think it’s the way we should be marketing ourselves in the Canary Islands. Let’s hope other local...

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Presentation de la nueva ediciÃģn Lanzarote International Marathon 2015

La MaratÃģn Internacional de Lanzarote 2015 se celebrarÃĄ el prÃģximo 12 de diciembre. El 12 de diciembre es la fecha prevista para celebrar la 25 ediciÃģn de la maratÃģn mÃĄs antigua de Canarias. Distando mucho de las maratones de las grandes ciudades, la MaratÃģn de Lanzarote se caracteriza por su...

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The Lanzarote International Marathon 2015 will be held on the 12th of December .

  The 12th of December is the date that is set to celebrate the 25th edition of the oldest marathon in the Canary Islands. As it is distanced from the marathons in big cities, the Marathon of Lanzarote is characterized by the peculiar views of the south coast of the island. The path for...

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Lanzarote International Marathon en Fitur 2015.

Lanzarote International Marathon viaja a Madrid para presentar la ediciÃģn 2015 en la Feria Internacional del Turismo, Fitur 2015. La prueba fue presentada en el stand de Lanzarote junto a las autoridades representativas de los Ãģrganos institucionales que respaldan y dan apoyo a la carrera. Entre...

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Sands Beach Active finaliza su andadura como patrocinador del Club de Baloncesto Grubati.

Durante varios aÃąos Sands Beach Active ha apostado firmemente por el baloncesto, y en este camino se consagrÃģ como uno de los patrocinadores principales del Club Baloncesto Grubati. Tras varios aÃąos figurando como sponsor oficial del club, Sands Beach Active pone fin a su relaciÃģn de patrocinio,...

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Welcome to Lanzarote International Marathon

Welcome. Pedro M. San GinÃĐs GutiÃĐrrez President of Cabildo de Lanzarote Lanzarote is gearing up to celebrate one of the most important events of its sporting calendar; the International Marathon of Lanzarote which will take place on November 29th 2014. This edition of the event is celebrating...

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