Ines Georgescu

evergreen content

Evergreen Content: Your guide to long-term ranking success

So-called Evergreen Content ranks permanently well and thus increases the number of hits on your site. We’ll tell you what you need to pay attention to when creating it. Want to keep traffic to your site without having to put in a lot of work on new posts? The so-called Evergreen Content does exactly that. …

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Snapchat Advertising

Snapchat Advertising: A guide for beginners

The dog filter with fluffy ears has always delighted the Snapchat community. And Facebook and Instagram also imitate the successful concept of the filter lenses. But what place does Snapchat advertising take alongside its competitors in the advertising industry?     Snapchat advertising includes creative ad formats such as snap ads placed between users’ stories …

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TikTok beats Instagram and Facebook

TikTok beats Instagram and Facebook: Short video app tops worldwide download charts

The triumphal procession of the video app TikTok continues; despite, or perhaps because of, the corona crisis. Current data show that the App has already been extremely popular over the past one and a half years, has risen to become the number one among (non-gaming) downloads. In February, the app provider ByteDance was able to …

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With Me” video format

The popular “With Me” video format is currently in greater demand than usual.

While users stay at home, the number of views of videos depicting everyday activities in the home is increasing. “Get ready with me”, “Study with me”, “Clean with me” and so on: YouTube shows a rapid increase in “With me” videos while most users spend their time at home trying to stem the spread of …

The popular “With Me” video format is currently in greater demand than usual. Read More »

INSTAGRAM VIDEO CALL

Instagram works on new Video Call Button

In the context of the Corona crisis, will Instagram provide a button for video calls in the direct thread in the future, which you can use to contact followers directly? A test for this is already underway. But not all users are enthusiastic about the option. More video chats via Instagram? Due to the Corona …

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