social media marketing

Successful Social Media Masterclass at Aqua Suites Hotel in Lanzarote

Posted by: Simon Turkas | On: 14th Mar, 2019 Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents Association. For t

My “Proper” Job – Where Content is King

Posted by: Nance Larkin | On: 15th Jan, 2019 I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to […

How To Increase The ROI Of Your Hotel Social Media Marketing

Posted by: Simon Turkas | On: 14th Dec, 2018 Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they need to in

How And Why You Should Encourage All Of Your Team To Be Active On Social Media

Posted by: Simon Turkas | On: 13th Nov, 2018 Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide internet

How to Make Your Brand Marketing More Engaging

Posted by: Simon Turkas | On: 23rd Aug, 2018 In today’s business world which has already been revolutionised by modern technology and the new forms of communication this has created such as messaging apps and social media, public expectations have shifted dramatically. People are becoming less and less likely to loyally believe the polished pic

5 Ways to Easily Start Winning at Twitter

Posted by: Simon Turkas | On: 6th May, 2018 Increasing numbers of businesses have begun to realise just how important social media is for their future success and it is predicted that over three billion people across the world will be using social media in some form or another by 2021 (Statista, 2018)! If your brand isn’t using at least some o

How to Save Time and Still Succeed on Social Media

Posted by: Simon Turkas | On: 18th Mar, 2018 For many brands and individuals looking to up their social media marketing strategy, one of the biggest worries that faces them is that of investing substantial time, energy, financial resources and more, while possibly gaining unimpressive results in return. What many don’t realise, is that it is po

How to Easily Combine In-House with Outsourced Digital Marketing

Posted by: Simon Turkas | On: 19th Feb, 2018 Your brand can simply not afford to neglect digital marketing, such as social media, photos, videos and blog posts. As your marketing team has no doubt already realised, the power of social media as a tool to help promote your brand to a global audience is undeniable. Social networks such as Twitter, F