social media marketing

Canary PR team

Achieve Social Media Success by Avoiding Complacency

Posted by: Simon Turkas | On: 17th May, 2019 The world of social media, digital marketing and technology moves extremely fast and from all indications is only set to increase in rapidly evolving and advancing. You only have to think about the changes that have happened in recent years to see how far this type of marketing has come and what kind o

Why Social Media Likes are Nice but Real Engagement is Key

Posted by: Simon Turkas | On: 7th May, 2019 With Social Media becoming increasingly important for the success of your brand, it is important to also understand how to successfully utilise these amazing tools. Facebook, Twitter, Instagram, LinkedIn and other popular social media channels are all incredible ways for communicating and marketing, wh

Why the Digital Customer Experience is Now so Important

Posted by: Simon Turkas | On: 10th Apr, 2019 All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa which

How to Overcome Information Overload Using Personalised Marketing

Posted by: Simon Turkas | On: 29th Mar, 2019 In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spoti

Why it’s so Important for Your Brand to be Authentic on Social Media

Posted by: Simon Turkas | On: 24th Mar, 2019 In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in t

Successful Social Media Masterclass at Aqua Suites Hotel in Lanzarote

Posted by: Simon Turkas | On: 14th Mar, 2019 Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents Association. For t

My “Proper” Job – Where Content is King

Posted by: Nance Larkin | On: 15th Jan, 2019 I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m d

How To Increase The ROI Of Your Hotel Social Media Marketing

Posted by: Simon Turkas | On: 14th Dec, 2018 Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they need to in

How And Why You Should Encourage All Of Your Team To Be Active On Social Media

Posted by: Simon Turkas | On: 13th Nov, 2018 Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide internet

How to Make Your Brand Marketing More Engaging

Posted by: Simon Turkas | On: 23rd Aug, 2018 In today’s business world which has already been revolutionised by modern technology and the new forms of communication this has created such as messaging apps and social media, public expectations have shifted dramatically. People are becoming less and less likely to loyally believe the polished
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