Marketing

Canary PR team

Achieve Social Media Success by Avoiding Complacency

Posted by: Simon Turkas | On: 17th May, 2019 The world of social media, digital marketing and technology moves extremely fast and from all indications is only set to increase in rapidly evolving and advancing. You only have to think about the changes that have happened in recent years to see how far this type of marketing has come and what kind o

How to Overcome Information Overload Using Personalised Marketing

Posted by: Simon Turkas | On: 29th Mar, 2019 In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spotify.

Why it’s so Important for Your Brand to be Authentic on Social Media

Posted by: Simon Turkas | On: 24th Mar, 2019 In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is

Tom Jones or Engelbert Humperdinck

Posted by: Kevin Wash | On: 20th Dec, 2018 Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis, [&helli

How to Easily Combine In-House with Outsourced Digital Marketing

Posted by: Simon Turkas | On: 19th Feb, 2018 Your brand can simply not afford to neglect digital marketing, such as social media, photos, videos and blog posts. As your marketing team has no doubt already realised, the power of social media as a tool to help promote your brand to a global audience is undeniable. Social networks such as Twitter, F

8 ways Tourist Boards Should Take Charge of Marketing their Holiday Destinations

Posted by: John Beckley | On: 2nd Feb, 2016 Tourism marketing – whose job is it? A tourist board, of course, is there to promote its local destination and attract as many visitors as possible. But what about the actual marketing? Good question. It is tempting for tourist boards to leave the marketing work almost completely up to tour operators