Digital Marketing

How to Write for the Web – Top 10 Tips for Captivating Content!

Posted by: Adam Barratt | On: 19th Apr, 2019 Writing for the web is a whole different ball game to more traditional methods of the past. Things have changed, as have people, and technology has moved on. So, how do we best utilise this amazing tool we have at our disposal? What are the differences, and how do we adapt and thrive? Let’s find [&he

Why the Digital Customer Experience is Now so Important

Posted by: Simon Turkas | On: 10th Apr, 2019 All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa which

How to Overcome Information Overload Using Personalised Marketing

Posted by: Simon Turkas | On: 29th Mar, 2019 In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spotify.

Why it’s so Important for Your Brand to be Authentic on Social Media

Posted by: Simon Turkas | On: 24th Mar, 2019 In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is

Generation Gap

Posted by: Nance Larkin | On: 21st Mar, 2019 I’m going to let you into a little secret… I’m 50! Now you might not think that is particularly exciting or even a secret (just search my Facebook profile). What is possibly unusual is I’m not scared of computers nor do I think the internet is black magic, and yet I have clients who are [&helli

Tom Jones or Engelbert Humperdinck

Posted by: Kevin Wash | On: 20th Dec, 2018 Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis, [&helli

How to Make Your Brand Marketing More Engaging

Posted by: Simon Turkas | On: 23rd Aug, 2018 In today’s business world which has already been revolutionised by modern technology and the new forms of communication this has created such as messaging apps and social media, public expectations have shifted dramatically. People are becoming less and less likely to loyally believe the polished pic

Why Your Brand Needs Valuable Digital Content Now

Posted by: Simon Turkas | On: 13th Jun, 2018 To be noticed in today’s increasingly competitive business environment, it is vital to produce and share valuable digital content in order for your company or personal brand to be noticed. Valuable content is what differentiates an outstanding brand from a mediocre one which can make a huge differenc

Successful Personal Branding Course at Hotel Suite Villa María

Posted by: Simon Turkas | On: 18th May, 2018 Many don’t realise just how important it is to build a successful personal brand in today’s world, especially with the massive changes that are taking place in the economy and the rapid advances in digital technology and the internet. Personal Branding is not just some fancy terminology tha

How to Use Social Media to Succeed in Business: Free Masterclass

Posted by: Simon Turkas | On: 6th Apr, 2018 This FREE Masterclass is perfect for anybody who wants to learn how to successfully use social media in business. During this introductory session you will learn a number of useful best practices to help you build your personal brand and succeed. This talk will include: 1. Case studies of people who ha
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