Digital Marketing

4 New Trends for Online Marketing in 2020 & Beyond

Posted by: William Pointing | On: 18th Jul, 2019 A career in digital marketing is constantly evolving. Keeping an eye on trends outside of your day job is crucial, as your role is very likely not to exist in 10 years’ time or if it does, it could be outsourced to a robot, called Sally. I’ve researched online and met some Google specialist

10 Reasons Why Email Marketing is Essential

Posted by: Tania Lawrence | On: 8th Jun, 2019 So email is dead. No one uses it any more, right? Well, maybe I can convince you to re- evaluate that. Yes, there’s social media, SEO and video and they all work well and are great marketing tools. However, when it comes to great engagement, a true 1 to 1 connection with your customers and [&hell

How to Effectively Personalise Your Brand to the Public

Posted by: Adam Barratt | On: 27th May, 2019 Who are the real people behind the faces of those we see and serve us every day? Not just their job or their public ‘persona’ but what lies behind closed doors… their lifestyle, background, hopes and dreams? Well, with this exciting new project, this is what we aim to find out and sh
passion

Passion

Posted by: Mark Smith | On: 25th May, 2019 I believe deep down we all have a passion for something. Whether that is Sports / Drawing / Music etc. We are not put here on earth to just work 40+ hours a week and then die without using the gifts we’re given. Each and every soul that has ever walked this earth has a […]
Canary PR team

Achieve Social Media Success by Avoiding Complacency

Posted by: Simon Turkas | On: 17th May, 2019 The world of social media, digital marketing and technology moves extremely fast and from all indications is only set to increase in rapidly evolving and advancing. You only have to think about the changes that have happened in recent years to see how far this type of marketing has come and what kind o

Why Social Media Likes are Nice but Real Engagement is Key

Posted by: Simon Turkas | On: 7th May, 2019 With Social Media becoming increasingly important for the success of your brand, it is important to also understand how to successfully utilise these amazing tools. Facebook, Twitter, Instagram, LinkedIn and other popular social media channels are all incredible ways for communicating and marketing, wh

How to Write for the Web – Top 10 Tips for Captivating Content!

Posted by: Adam Barratt | On: 19th Apr, 2019 Writing for the web is a whole different ball game to more traditional methods of the past. Things have changed, as have people, and technology has moved on. So, how do we best utilise this amazing tool we have at our disposal? What are the differences, and how do we adapt and thrive? Let’s find

Why the Digital Customer Experience is Now so Important

Posted by: Simon Turkas | On: 10th Apr, 2019 All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa which

How to Overcome Information Overload Using Personalised Marketing

Posted by: Simon Turkas | On: 29th Mar, 2019 In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spoti

Why it’s so Important for Your Brand to be Authentic on Social Media

Posted by: Simon Turkas | On: 24th Mar, 2019 In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in t
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