You need powerful, creative, interesting images in order to elevate all you have to offer. People are visual creatures and are more instantly stimulated by what they see. The old saying that a picture is worth a thousand words is as true as it ever was.
Especially now with social media being what it is, we need to capture people’s attention straight away and the images are what captures their attention as they’re scrolling through their news feeds. Something needs to compel them to stop. What they see is immediate so there’s no need to click through, they have an internal response, and then they engage (or not).
Of course, you want people to engage with your content as much as possible, and everyone loves great pictures of people, places, fun events and breathtaking landscapes. But it’s not just a case of whipping out your iPhone, pressing a button and you’re off to the races. There’s an art and a science to capturing a shot, editing it and using it wisely.
We’re pleased to say that this is an area where we truly excel. We’re lucky to have some of the finest photographers that work with us who have a keen eye for what works. We thoroughly enjoy this aspect of our work and that shows through what we produce and we’re not shy about putting it all out on social media for the world to see and enjoy!