Blog

How to Overcome Information Overload Using Personalised Marketing

Posted by: Simon Turkas | On: 29th Mar, 2019 In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spoti

Introducing Adam Barratt to Tenerife, Canary PR & the Erasmus for Young Entrepreneurs Programme

Posted by: Adam Barratt | On: 25th Mar, 2019 I’m now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and it’s high time I introduc

Why it’s so Important for Your Brand to be Authentic on Social Media

Posted by: Simon Turkas | On: 24th Mar, 2019 In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in t

Generation Gap

Posted by: Nance Larkin | On: 21st Mar, 2019 I’m going to let you into a little secret… I’m 50! Now you might not think that is particularly exciting or even a secret (just search my Facebook profile). What is possibly unusual is I’m not scared of computers nor do I think the internet is black magic, and yet I have client

Successful Social Media Masterclass at Aqua Suites Hotel in Lanzarote

Posted by: Simon Turkas | On: 14th Mar, 2019 Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents Association. For t

Switch On Your Light

Posted by: Juliane Nendel | On: 26th Jan, 2019 Would you agree that no one is free of fear?  And the choice IF, WHEN and HOW someone moves out of a comfort zone is individual? Some of us decide to get out of the comfort zone and to explore new unknown territory which makes us feel uncomfortable at first - a feeling of being scared

My “Proper” Job – Where Content is King

Posted by: Nance Larkin | On: 15th Jan, 2019 I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m d

Tom Jones or Engelbert Humperdinck

Posted by: Kevin Wash | On: 20th Dec, 2018 Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis, [&h

How To Increase The ROI Of Your Hotel Social Media Marketing

Posted by: Simon Turkas | On: 14th Dec, 2018 Recently, John Beckley gave a successful presentation at Hotel Suite Villa Maria here in Tenerife about what is the return on investment (ROI) of social media for travel and tourism brands, such as hotels, resorts and excursion companies. Many brands are increasingly starting to realise they need to in

How And Why You Should Encourage All Of Your Team To Be Active On Social Media

Posted by: Simon Turkas | On: 13th Nov, 2018 Social media has now existed for more than a decade in its current form and continues to become increasingly popular year after year. Across the globe the number of social media users is predicted to rise to 2.62 billion this year and over 3 billion by 2021, with approximately 71% of worldwide internet