Blog

How to Write for the Web – Top 10 Tips for Captivating Content!

Posted by: Adam Barratt | On: 19th Apr, 2019 Writing for the web is a whole different ball game to more traditional methods of the past. Things have changed, as have people, and technology has moved on. So, how do we best utilise this amazing tool we have at our disposal? What are the differences, and how do we adapt and thrive? Let’s find [&he

Why the Digital Customer Experience is Now so Important

Posted by: Simon Turkas | On: 10th Apr, 2019 All around us we can see evidence of the incredible digital transformation that is taking place across our lives. While understandably this change is stronger in the West, it can be observed throughout almost the entire globe. One example of this is the widespread use of mobile banking in Africa which

How to Overcome Information Overload Using Personalised Marketing

Posted by: Simon Turkas | On: 29th Mar, 2019 In today’s world, consumers are facing increasing information overload, making it more and more difficult for brands to be heard above all of the other advertising noise. This is especially the case on the internet such as on social media, mobile apps and digital entertainment channels like Spotify.

Introducing Adam Barratt to Tenerife, Canary PR & the Erasmus for Young Entrepreneurs Programme

Posted by: Adam Barratt | On: 25th Mar, 2019 I’m now 3 weeks into my little adventure on the island of eternal spring, that is to say the quite exquisite Canary Island of Tenerife. I am also the newest member of the Canary PR team having joined John Beckley on the Erasmus for Young Entrepreneurs Programme and it’s high time I introduced mysel

Why it’s so Important for Your Brand to be Authentic on Social Media

Posted by: Simon Turkas | On: 24th Mar, 2019 In today’s world of marketing, authenticity is becoming increasingly essential to your brand’s success. Today’s consumers don’t want your brand’s corporate message pushed on them and they don’t need to listen. Due to the huge digital revolution that has occurred in the last decade which is

Generation Gap

Posted by: Nance Larkin | On: 21st Mar, 2019 I’m going to let you into a little secret… I’m 50! Now you might not think that is particularly exciting or even a secret (just search my Facebook profile). What is possibly unusual is I’m not scared of computers nor do I think the internet is black magic, and yet I have clients who are [&helli

Successful Social Media Masterclass at Aqua Suites Hotel in Lanzarote

Posted by: Simon Turkas | On: 14th Mar, 2019 Recently, Canary PR held another successful Social Media Masterclass at the wonderful Aqua Suites boutique hotel in Lanzarote. This was once again presented by Canary PR founder and digital marketing specialist, John Beckley, in collaboration with the Lanzarote Business and Residents Association. For t

Switch On Your Light

Posted by: Juliane Nendel | On: 26th Jan, 2019 Would you agree that no one is free of fear?  And the choice IF, WHEN and HOW someone moves out of a comfort zone is individual? Some of us decide to get out of the comfort zone and to explore new unknown territory which makes us feel uncomfortable at first - a feeling of being scared and [&he

My “Proper” Job – Where Content is King

Posted by: Nance Larkin | On: 15th Jan, 2019 I sat in a cafe today with a coffee chatting to a friend I’d not seen for a while, when she started telling me all about a new cafe bar she’d seen on Instagram. “The food looks so fresh and delicious!” She told me, “And it’s Italian food made by Italians! I’m definitely going to […

Tom Jones or Engelbert Humperdinck

Posted by: Kevin Wash | On: 20th Dec, 2018 Do you know who these guys are? Which one of them is best related to your business? Let’s compare some details on them, with the greatest of respect to both of them. Engelbert Humperdinck A true Vegas style performer, was huge back in the day has sold over 125 million records on a solo basis, [&helli