John Beckley

South African living in Canary Islands, Spain. Love to play Golf. Passionate about interactive marketing and social media. Working at CanaryPR and Sands Beach Resort.

8 ways Tourist Boards Should Take Charge of Marketing their Holiday Destinations

Tourism marketing – whose job is it? A tourist board, of course, is there to promote its local destination and attract as many visitors as possible. But what about the actual marketing? Good question. It is tempting for tourist boards to leave the marketing work almost completely up to tour operators, and many times, this …

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Marketing Smarter and Rebuilding Timeshare’s Image by Forging Meaningful Social Media Relationships with Owners and Guests

An open letter to the RDO and European Timeshare industry It’s no secret that the timeshare sector has long had an image and marketing problem. A timeshare study done some time ago showed that while 80% of customers were happy with their product, the same percentage of people were not happy with the way they …

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Boost your Social Media Marketing with a Successful Internship Program

We cannot stress enough how important it is for a hotel community manager to train the rest of the hotel staff and actively involve them in the hotel’s social media outreach efforts. People who have a deep knowledge of the ins and outs of the hotel are naturally at a huge advantage and will probably …

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Alessandro Degasperi and Diana Riesler won the 24th Ironman Lanzarote

More than 1,600 participants gathered for the Ironman Lanzarote 2015 to face the challenges that the Lanzarote course has to offer. Both, the athletes and the audience enjoyed the day, where nothing was for sure until the last moment.  The strong wind and the sun during the bike course did not make it easy for …

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Alessandro Degasperi y Diana Riesle se imponen en la 24 edición Ironman Lanzarote.

El Ironman Lanzarote 2015 puso un año más en jaque a los más de 1600 participantes congregados a retar las condiciones que la isla de Lanzarote ofrece. Tanto triatletas como espectadores disfrutaron de una jornada emocionante, donde nada estuvo decidido hasta el último momento. Los deportistas tuvieron que luchar contra las fuertes rachas de viento …

Alessandro Degasperi y Diana Riesle se imponen en la 24 edición Ironman Lanzarote. Read More »

Raúl Santiago Betancor y Alice Franco se hacen con el título del I Sailfish Lanzarote Open Water.

El pasado sábado 16 de mayo tuvo lugar la primera edición de Sailfish Lanzarote Open Water. Una travesía a nado en aguas abiertas de proyección internacional que emplazó a más de 200 nadadores y triatletas en Playa Grande, Puerto del Carmen. Las condiciones meteorológicas fueron perfectas para disfrutar de un gran día de natación. Apenas …

Raúl Santiago Betancor y Alice Franco se hacen con el título del I Sailfish Lanzarote Open Water. Read More »

Llega a Lanzarote la IX Copa de España de Waterpolo Master.

Hoy ha tenido lugar la presentación oficial de la IX Copa de España de Waterpolo Master +40 y +50. Representando a 10 países, son casi 200 participantes los que han aterrizado en Lanzarote junto a sus familias para disputar la Copa de España que tendrá lugar durante los días 23, 24, y 25 de abril …

Llega a Lanzarote la IX Copa de España de Waterpolo Master. Read More »

On May 16 the first edition of the Sailfish Lanzarote Open Water will be held.

Sailfish Lanzarote Open Water is swimming journey which we have tried to adapt for all types of swimmers. It will take place next May on the 16th in the still waters of Playa Grande in Puerto del Carmen. The circuit will host swimmers of all ages, both professional and amateur, covering no less than 5 …

On May 16 the first edition of the Sailfish Lanzarote Open Water will be held. Read More »

Arranca la primera edición Sailfish Lanzarote Open Water

Sailfish Lanzarote Open Water  es una travesía a nado en aguas abiertas que se celebrará el próximo 16 de mayo en Playa Grande, Puerto del Carmen, Lanzarote. La prueba contará con 5 modalidades, donde las categorías máximas podrán disputar en las distancias de 3,8 y 1,9km. Los tres primeros clasificados de estas modalidades serán obsequiados con premios …

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